Industries
Media
A newsroom has to be able to publish, correct and republish without going through a developer. Editorial independence is the first requirement.
Stakes
What weighs on the trade
- Editorial independence over content
- Volume and weight of media assets
- Display speed on a limited connection
- Reliable audience measurement
Critical operations
What must not stop
- Writing and editorial approval
- Publication and scheduling
- Media library management
- Multi-channel distribution
- Audience measurement and analysis
Why digitalise
What technology changes here
A media site is judged on how long the first article takes to appear. Optimising images and caching does more for audience than any additional feature.
What can be automated
- Generation of image formats suited to each display
- Scheduled publication
- Automatic distribution to secondary channels
- Generation of sharing metadata
- Periodic audience reports
Capabilities
What we put in place
Software
- Content management system with an approval workflow
- Media library with search and usage rights
- Public site optimised for speed and search visibility
- Subscription and restricted-access management
- Audience dashboards
Data
- Audience by article, by section and by source
- Actual reading time
- Display performance measured in the field
- Conversion to subscription
Artificial intelligence
- Suggested keywords and summaries
- Transcription and subtitling of audio and video
- Semantic search through the archives
Integrations
- Social networks and newsletters
- Advertising networks
- Audience measurement tools
Security
- An approval workflow before publication
- Version history and the ability to roll back
- Sanitisation of rich content to prevent injection
- Protection of subscriber-only access
Our approach
A typical path in this sector
Performance audit
Measuring real display time on representative connections.
Editorial foundation
A self-service content system, with an approval workflow and a media library.
Public site
Optimised rendering, responsive images, caching and search visibility.
Audience
Reliable measurement and automated periodic reports.
Related services
The services we bring in
Africa Tech Services
A project in the Media sector?
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